• Marketing Campaign Manager

    Job ID
    2019-21435
    Location
    GB-
    Country
    UK
  • Overview

    We are now seeking a driven and dynamic Integrated Marketing Programs Specialist with strong commercial acumen and communication skills.

    Actively manage planning, development, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and pipeline acceleration. Collaborate with various internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Incorporating branding, communications, data, online, digital media, partners, customer references and events to create integrated audience specific programs.

     

    Participate in Strategic Planning - Work with the UKI Marketing Director to determine goals for the market unit and translate into integrated audience specific programs. 

    Ensure programs and campaigns are expertly aligned with stated strategic goals.

    Manage campaign and asset development working with internal delivery teams and external agencies.

     

    Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals.

     

    Strategically drive program activation and acceleration within the UKI.

     

    Track and evaluate of overall performance to refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution, and pipeline impact. Collect and syndicate best practices.

    The Responsibilities

    • Putting the execution plan for marketing program activation.
    • The implementation of central marketing campaigns across all marketing channels to time and budget.
    • Working with key marketing stakeholders to ensure there is clear communication on goals and deliverables to enable campaign success.
    • Being the expert on campaign execution and with the technical ability of Salesforce Marketing Cloud, and have an understanding of Marketo to design and direct campaign work flows.
    • Identifying and selecting data selections that support all central marketing programs working with the customer analytics and data teams on complex data projects.
    • Developing testing plans that allow for continuous learning and improvements.
    • Project management across all work streams, developing critical paths and schedules to meet timings and deliver on objectives
    • Reporting of key KPI’s across and campaign performance across these programs.
    • Making improvements and recommendations based on campaign analytics.
    • Driving continuous improvement ensuring there are optimal processes around campaign delivery that allows us to scale and automate.
    • Developing formalized documentation, processes and procedures, and A/B testing strategies.

    You Are

    • Experienced working in a B2B marketing environment, ideally in an IT organisation.
    • Able to display a track record of leading growth through your own marketing strategies and activities

    You Have

    • Minimum 3-5 years of related experience
    • Strong project management skills
    • Experience of using SalesForce Marketing Cloud and Marketo
    • Strong Social Media Marketing experience and understanding

    Apply

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